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Mid Current Yvon Chouinard: Success on His Own Terms
When Yvon Chouinard finally accepted the fact that he was a businessman, he wanted to distance himself from ?those pasty-faced corpses in suits? in magazine ads. “If I had to be a businessman, I was going to do it in … more
Thu, 23 March 2017, 2:48
Mid Current Video: Cheeky Fishing Triple Play
Cheeky Fishing‘s Ted Upton explains the company’s triple play option, which pairs a reel and two spools in a Fishpond Sweetwater reel case for the price of a reel and a spool.
Thu, 23 March 2017, 1:47
Mid Current Tippets: Lahontan Cutthroat on the Rebound, Trump Budget Bad News for Anglers, Kenai's Shrinking King Salmon Population
Once thought extinct, Lahontan Cutthroat are on the rebound in Nevada's Pyramid Lake. Jonathan Wright highlights the comeback along with some of the difficulties the population faces in this article via Fly Fisherman. The 2018 budget proposed by President Trump … more
Wed, 22 March 2017, 2:34
Angling Trade Magazine One More Survey: How Many People Have You Personally Taught to Fly Fish?
(Or at least, how many people have you taught something at all about casting, fishing, etc.?)
Tue, 21 March 2017, 15:46
Angling Trade Magazine May is for Mentoring!
There is concern that the sport of fly fishing is represented by an aging population and needs to introduce a new younger generation to fill its ranks. Please accept this invitation to introduce a new fly fisher to our sport in May. My idea, “May is for Mentoring” has the potential to make a positive [...]
Tue, 21 March 2017, 15:35
Angling Trade Magazine Winston/Bauer Announce a New Reel
We've always been fans of Bauer Reels.  Now part of the Winston Rod Co. family, Bauer is getting a nice marketing push to introduce a series of new reels.  We can't wait to get our hands on one, they look great. For now, here's the press release: Now Available: The NEW SST from Bauer Fly [...]
Tue, 21 March 2017, 15:29
Angling Trade Magazine 3 ways a survey can help you sell product
The evolution of the web from a massive repository of information to a place of delivering content on a personal level, means we need to learn as much as we can from our users. A goal for any marketing effort you undertake is to deliver the right content, to the right people at the right [...]
Tue, 21 March 2017, 15:15
Angling Trade Magazine YC Featured on
Patagonia founder Yvon Chouinard has been in quite a few stories of late, stemming from Patagonia's position on the OR show and Utah, public lands, and more.  In this political climate, we all need that more than ever. Here is the latest, a piece by Daniela Sirtori-Cortina for Forbes, titled ?From Climber to Billionaire: How [...]
Tue, 21 March 2017, 15:14
Angling Trade Magazine Orvis (and Others) Making a Difference for The Everglades? You Can Too
Hats off to Orvis for spearheading an effort that recently included a full-page ad in the Miami Herald to support saving the Everglades.  The ad, headlined ?We Must Act Now to Save the Everglades? reportedly earned Perk Perkins an audience with Florida Governor Rick Scott.  It's important to connect the dots between that natural resource [...]
Tue, 21 March 2017, 14:57
Mid Current Video Hatch: ?Emerge: Landon Mace?
After serving his country as soldier, Landon Mace moved home to Bend, Oregon to follow his passion for fly fishing. Via Bote.
Tue, 21 March 2017, 3:38
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